Promotional consideration…

I am not what one might call a “tireless promoter.” In fact, I don’t think “tireless” has ever been an adjective that could be applied my way. I can’t even game into the wee hours the way I used to in my youth, much less do things I’m less comfortable with like networking and getting this comic seen and heard. I also have the hang up that if I should be putting any energy into this project it should be towards the creative side, especially in the current era where we’ve scaled back on production, as it were. The spoons, you know? And I think, how would I feel if I was in the shoes of a fan eagerly craving the next installment but instead of that they get what basically amounts to advertising?

Thankfully Dawn isn’t overthinking like this and has taken over using social media to tell folk that she has, for example, made Zombie Ranch sticker sheets and they are available for purchase. Or remind people of the trade paperback and various other merch we’ve made over the years, or promote her Patreon which covers not only the comic but her artistic efforts overall. As part of the site overhaul she’s re-coding and consolidating how the store interface works, all in a bid to get her/our brand some more recognition. She intended to do so before we started having crisis after crisis hit us these past few years and so this is part of her process for ramping back up again, and hopefully ultimately going beyond. She would love nothing better than to Art for a living, you see, but such is a long and arduous process and she isn’t a natural promoter either. So rather than considering her efforts cringe (as the kids these days say) I am appreciative of them, knowing how much it’s outside her comfort zone but yet crucial in the long run. Considerably so.